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Future ShockA new, more finely fragmented social order – a super-industrial order – is emerging. It is based on many more diverse and shortlived components than any previous social system – and we have not yet learned how to link them together, how to integrate the whole. For the individual, this leap to a new level of differentiation holds awesome implications. But not the ones most people fear. We have been told so often that we are heading for faceless uniformity that we fail to appreciate the fantastic opportunities for individuality that the Super-industrial Revolution brings with it. And we have hardly begun to think about the dangers of over-individualization that are also implicit in it. The "mass society" theorists are obsessed by a reality that has already begun to pass us by. The Cassandras who blindly hate technology and predict an ant-heap future are still responding in knee-jerk fashion to the conditions of industrialism. Yet this system is already being superseded. To denounce the conditions that imprison the industrial worker today is admirable ...» |
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