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What the Dog Saw: And Other AdventuresImmediately after conducting the ketchup study, Chambers dispatched a team to Bangkok to do an analysis of fruit БЂ“ bananas, mangoes, rose apples, and sweet tamarind. Others were detailed to soy and kimchi in South Korea, and ChambersБЂ™s wife led a delegation to Italy to analyze ice cream. The ketchup tasting took place over four hours, on two consecutive mornings. Six tasters sat around a large, round table with a lazy Susan in the middle. In front of each panelist were two one-ounce cups, one filled with Heinz ketchup and one filled with WorldБЂ™s Best. They would work along fourteen dimensions of flavor and texture, in accordance with the standard fifteen-point scale used by the food world. The flavor components would be divided two ways: elements picked up by the tongue and elements picked up by the nose. A very ripe peach, for example, tastes sweet but it also smells sweet БЂ“ which is a very different aspect of sweetness. Vinegar has a sour taste but also a pungency, a vapor that rises up the back of the nose and fills the mouth when you breathe out ...» |
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