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Future ShockIn each of these fields, more representative of the future than the past, there is a new venturesome spirit which stands in total contrast to the security-minded orthodoxy and conformity associated with the organization man. The new spirit in these transient organizations is closer to that of the entrepreneur than the organization man. The free-swinging entrepreneur who started up vast enterprises unafraid of defeat or adverse opinion, is a folk hero of industrialism, particularly in the United States. Pareto labeled the entrepreneurs "adventurous souls, hungry for novelty ... not at all alarmed at change." It is conventional wisdom to assert that the age of the entrepreneur is dead, and that in his place there now stand only organization men or bureaucrats. Yet what is happening today is a resurgence of entrepreneurialism within the heart of large organizations. The secret behind this reversal is the new transience and the death of economic insecurity for large masses of educated men. With the rise of affluence has come a new willingness to take risks ...» |
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