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12 тем. Маркетинг 21 векаBoston: Addison Wesley, 1996. 7. Castells, Manuel. The Rise of the Network Society. Oxford UK: Blackwell Publishers, 1996*. 8. Collins, Jim; Porras, Jerry I. Built to Last: Successful Habits of Visionary Companies. New York: HarperBusiness, 1994. 9. Coupland, Douglas. Generation X. London: Abacus, 1991. 10. Descartes, Rene. Discourse on Method. London: Penguin Books, 1968. 11. Dichter, Ernest. The Handbook of Consumer Motivations. New York: McGraw-Hill, 1964. 12. Douglas, Mary. Thought Styles: Critical Essays on Good Taste. London: Sage, 1996. 13. Eco, Umberto. Travels in Hyper-Reality. San Diego: Harcourt Brace Jovanovich, 1990. 14. Fein, Ellen. The Rules. New York: Warner Books, 1996. ) библиография 15. Fidler, Roger. Mediamorphosis: Understanding New Media. Thousand Oaks, CA: Pine Forge Press, 1990. 16. Fukyama, Francis. The End of History and the Last Man. New York: Avon Books, 1993. 17. Goshal, Sumantra; Barlett, Christopher. The Individualised Corporation. London: Heinemann, 1998*. 18. Giddens, Anthony. The Third Way ...» |
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