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Наименование:

Graphic Design That Works

Автор:
мягкая обложка
352 страниц
2006 год
Издательство:   Rockport Publishers
Цена:
815 руб
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Описание:Consumers are blitzed with millions of images every day. They tell what succeeded and what failed in their attempts to create designs that really work. Companies hoping to grab a consumer’s attention need a memorable, eye-catching design — whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month. Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you’re a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map.


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2990 руб
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The World is Flat

Everyone who went through art school got trained on these programs. Indeed, Bill explained, graphic design got so much easier that it became a commodity. It got turned into vanilla ice cream. “In terms of design,” he said, “the technology gave everyone the same tools, so everyone could do straight lines and everyone could do work that was halfway decent. You used to need an eye to see if something was in balance and had the right typeface, but all of a sudden anyone could hammer out something that was acceptable.” So Greer pushed himself up the knowledge ladder. As publications demanded that all final products be presented as digital files that could be uploaded, and there was no longer any more demand for that precious flap art, he transformed himself into an ideas consultant. “Ideation” was what his clients, including McDonald's and Unilever, wanted. He stopped using pens and ink and would just do pencil sketches, scan them into his computer, color them by using the computer's mouse, and then e-mail them to the client, which would have some less skilled artists finish them. “It was unconscious,” said Greer. “I had to look for work that not everyone else could do, and that young artists couldn't do with technology for a fraction of what I was being paid ...»

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Настольная игра "Собери урожай".
Игра на развитие познавательных способностей, зрительно-моторной координации движений. Познакомит с ролевой игрой и укрепит социальное
631 руб
Раздел: Классические игры
Корзина "Плетенка" с крышкой, 35х29х22,5 см (коричневая).
Материал: пластик. Ширина: 29 см. Длина: 35 см. Высота: 22,5 см. Цвет: коричневый.
340 руб
Раздел: Корзины для стеллажей
Этикетки самоклеящиеся "ProMEGA Label", А4, 1 штука, 25 листов, белые.
Этикетки самоклеящиеся для печати на лазерных, струйных принтерах и копировальных аппаратах. При хранении листы с этикетками не слипаются
330 руб
Раздел: Бейджи, держатели, этикетки


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