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Start-up Nation : The Story of Israel's Economic MiracleAnd because NetafimБЂ™s technology became so indispensable, a number of foreign governments that historically had been hostile to Israel began to open diplomatic channels. Netafim is active in former Soviet bloc Muslim states like Azerbaijan, Kazakhstan, and Uzbekistan, which led to warmer relations with IsraelБЂ™s government after the dissolution of the Soviet Union. In 2004, then trade minister Ehud Olmert tagged along on a Netafim trip to South Africa in the hope of forming new strategic alliances there. The trip resulted in $30 million in contracts for Netafim, plus a memorandum of understanding between the two governments on agriculture and arid lands development. Israeli entrepreneurs and executives, though, have themselves been known to engage in self-appointed diplomatic missions on behalf of the state. Many of IsraelБЂ™s globe-trotting businesspeople are not just technology evangelists but endeavor to БЂњsellБЂ« the entire Israeli economy. Jon MedvedБЂ”the inventor of the БЂњnickname barometerБЂ« to measure informalityБЂ”is one such example ...» |
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