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Graphic Design Occupations

Автор:   Frederic P. M.
мягкая обложка
64 страниц
2010 год
Издательство:   Книга по Требованию
Цена:
1188 руб
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Описание:Creative directors are in charge of a creative team that produces artwork to be displayed in advertising campaigns, or on products. A creative team can consist of artists and a production staff. Graphic design career paths cover all ends of the creative spectrum. Many of these job descriptions overlap heavily. A number of occupations are commonly classified under the broad term of graphic designer.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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The World is Flat

Everyone who went through art school got trained on these programs. Indeed, Bill explained, graphic design got so much easier that it became a commodity. It got turned into vanilla ice cream. “In terms of design,” he said, “the technology gave everyone the same tools, so everyone could do straight lines and everyone could do work that was halfway decent. You used to need an eye to see if something was in balance and had the right typeface, but all of a sudden anyone could hammer out something that was acceptable.” So Greer pushed himself up the knowledge ladder. As publications demanded that all final products be presented as digital files that could be uploaded, and there was no longer any more demand for that precious flap art, he transformed himself into an ideas consultant. “Ideation” was what his clients, including McDonald's and Unilever, wanted. He stopped using pens and ink and would just do pencil sketches, scan them into his computer, color them by using the computer's mouse, and then e-mail them to the client, which would have some less skilled artists finish them. “It was unconscious,” said Greer. “I had to look for work that not everyone else could do, and that young artists couldn't do with technology for a fraction of what I was being paid ...»

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