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The influence of environmental claims on manufacturers' communication strategies Rethinking communication strategies in the automotive industry.

Автор:   Lea P.
мягкая обложка
104 страниц
2010 год
Издательство:   Книга по Требованию
Цена:
1891 руб
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Описание:Today, it is facing a new issue: the environmental concern. During this century it has seen success, glory, and always overcame challenges. However, traditional approaches to marketing are no longer adequate as the environmental concern is redefining the economic paradigm and stakeholders' expectations. This book, therefore, provides an understanding on how environmental issues affect business markets and marketing strategies. It particularly highlights some evolving trends regarding green communications and provides some insights into how communication strategies are evolving in the automotive industry. This analysis should be especially useful to professionals in Communications and Marketing fields, or anyone who has an interest in the evolving motor industry. However, little is known on how to integrate the physical environment into business strategies, as it never has been considered before. The car industry is one of the most proactive industries when it comes to environmental claims. Pressure is coming from both the society and governments, which forces companies to rethink their business practices. The car industry is a 100-year old industry.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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Advanced PIC Microcontroller Projects in C

Advanced PIC Microcontroller Projects in C From USB to RTOS with the PIC18F Series Dogan Ibrahim Preface A microcontroller is a microprocessor system which contains data and program memory, serial and parallel I/O, timers, and external and internal interrupts all integrated into a single chip that can be purchased for as little as two dollars. About 40 percent of all microcontroller applications are found in office equipment, such as PCs, laser printers, fax machines, and intelligent telephones. About one third of all microcontrollers are found in consumer electronic goods. Products like CD players, hi-fi equipment, video games, washing machines, and cookers fall into this category. The communications market, the automotive market, and the military share the rest of the applications. This book is written for advanced students, for practicing engineers, and for hobbyists who want to learn more about the programming and applications of PIC18F-series microcontrollers. The book assumes the reader has taken a course on digital logic design and been exposed to writing programs using at least one high-level programming language ...»

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Коврик для ванной "Kamalak Tekstil", 60x100 см (коричневый).
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