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The Existing Link. Graphic Design and Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya The Role of Graphic Design in Enhancing Effective Marketing:

Автор:   Tracy J.
мягкая обложка
64 страниц
2011 год
Издательство:   Книга по Требованию
Цена:
1891 руб
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Описание:Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study. Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. It is applied to products of company identity like logos, colors, packaging and text.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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Agile Software Development

Hence, although my purpose was the opposite, my perspective blinded me to the subjectivity of craft, artistry, passion, love, and care in the system descriptions. Our experiences with the UTOPIA project caused me to re-examine my philosophical assumptions. Working with the end users of the design, the graphics workers, some design methods failed while others succeeded. Requirement specifications and systems descriptions based on information from interviews were not very successful. Improvements came when we made joint visits to interesting plants, trade shows, and vendors and had discussions with other users; when we dedicated considerably more time to learning from each other, designers from graphics workers and graphics workers from designers; when we started to use design-by-doing methods and descriptions such as mockups and work organization games; and when we started to understand and use traditional tools as a design ideal for computer-based systems. The turnaround can be understood in the light of two Wittgensteinian lessons ...»

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Карточная игра "Додо".
Колода состоит из 32 карт, 2 персонажа и 1 матрац. Играют один игрок (ребёнок) и ведущий (родитель). Игрок кладёт карту персонажа на
1289 руб
Раздел: Внимание, память, логика
Полотенце махровое "Нордтекс. Aquarelle", серия "Волна" (цвет: светло-зеленый), 70х140.
Марка предлагает потребителям ассортимент качественных махровых изделий, которые за счет применяемых технологий, расцветок и оформления
627 руб
Раздел: Большие, ширина свыше 40 см
Набор детской складной мебели "Азбука" КУ2П/9.
В комплекте: - стол 580х600х450 мм, - стул мягкий 310х270х570 мм, - пенал большой 1 штука. При складывании стола, содержимое пенала
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