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What the Dog Saw: And Other AdventuresÁ€œMy mother thought there was something too brazen about Á€˜IÁ€™m worth it,Á€™ Á€« Frick told me. Á€œShe was always concerned with what people around her might think. She could never have come out with that bald-faced an equation between hair color and self-esteem.Á€« The truth is that PolykoffÁ€™s sensibility Á€“ which found freedom in assimilation Á€“ had been overtaken by events. In one of PolykoffÁ€™s Á€œIs it true blondes have more fun?Á€« commercials for Lady Clairol in the sixties, for example, there is a moment that by 1973 must have been painful to watch. A young woman, radiantly blond, is by a lake, being swung around in the air by a darkly handsome young man. His arms are around her waist. Her arms are around his neck, her shoes off, her face aglow. The voice-over is male, deep and sonorous. Á€œChances are,Á€« the voice says, Á€œsheÁ€™d have gotten the young man anyhow, but youÁ€™ll never convince her of that.Á€« Here was the downside to Shirley PolykoffÁ€™s world. You could get what you wanted by faking it, but then you would never know whether it was you or the bit of fakery that made the difference ...» |
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