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Наименование:

Choosing and Using Paper for Great Graphic Design

Автор:   Stephenson K.
мягкая обложка
256 страниц
2011 год
Издательство:   Rockport Publishers
Цена:
1084 руб
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Описание:Music, art, fashion, and product design all feature, demonstrating the warmth and versatility of paper. Paper and print techniques remain at the heart of many graphic-design projects. Showcasing the very best in paper-focused designs, it gathers all the information needed for planning and executing a project in paper, from fold styles to paper sizes, binding techniques to packaging. From glossy corporate brochure to gritty fanzine, paper is the default medium. This indispensable sourcebook is a treasure trove of design gems and inspiration. Now available in paperback, Choosing and Using Paper for Great Graphic Design remains the comprehensive resource for every designer working with paper. It is also a source of inspiration: design ideas and solutions can come from the qualities of a particular paper or from an innovative printing or finishing technique.


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The World is Flat

Everyone who went through art school got trained on these programs. Indeed, Bill explained, graphic design got so much easier that it became a commodity. It got turned into vanilla ice cream. “In terms of design,” he said, “the technology gave everyone the same tools, so everyone could do straight lines and everyone could do work that was halfway decent. You used to need an eye to see if something was in balance and had the right typeface, but all of a sudden anyone could hammer out something that was acceptable.” So Greer pushed himself up the knowledge ladder. As publications demanded that all final products be presented as digital files that could be uploaded, and there was no longer any more demand for that precious flap art, he transformed himself into an ideas consultant. “Ideation” was what his clients, including McDonald's and Unilever, wanted. He stopped using pens and ink and would just do pencil sketches, scan them into his computer, color them by using the computer's mouse, and then e-mail them to the client, which would have some less skilled artists finish them. “It was unconscious,” said Greer. “I had to look for work that not everyone else could do, and that young artists couldn't do with technology for a fraction of what I was being paid ...»

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